Influencer MarketingWhen done correctly, influencer marketing can be an incredible useful tool to broaden your audience, share important messages and make a meaningful impact.
During Earth Week of 2022 I kickstarted an upcycle initiative and partnered with @livingplanetfriendly run by Maria Pericozzi. Throughout this initiative we produced a series of videos, cross-sharing on our platforms, to educate followers of the importance of always recycling and when possible creative ways to upcycle. We achieved this educational mission by creating fun and engaging videos that showcased creative uses for how wine bottles may be repurposed after the wine inside has been thoroughly enjoyed.
About the Influencer@Livingplanetfriendly is an LLC focused on educating others on how to live a low waste, plant-based and planet-friendly life while emphasizing that it is OK to be imperfect and small changes can make a large impact.
I chose this influencer due to her local ties to the greater Buffalo community as well as her eco-friendly focus. |
Goal of the initiativeGiven the amount of glass used to bottle and the goal of Ten Thousand Vines to be more sustainable when possible, sharing this journey with our followers during Earth Week felt like the ideal opportunity.
The main goal of the initiative was to not only educate our followers, but also to employ Maria's eco knowledge to help make sustainable changes within the daily function of the winery. As a tertiary advantage, this partnership also allowed both Ten Thousand Vines as well as Maria to expand their audience reach with the potential to gain new customers and followers. |
Earth Week influencer partnership initiative deliverables
Click on the photo to watch the original video on its native site.