Social Media Marketing
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One of my main duties as the Marketing Associate at Ten Thousand Vines (TTV), a micro-winery in the village of Hamburg, N.Y., was to manage our social media channels. This involved both the creation of engaging content ranging from photos, info-graphics, videos and more. As well as the more technical side, which included analyzing post insights to determine what kinds of posts (i.e. stories, reels, photos, videos etc.) received the most engagement as well as what times of day were the best to post.
Wine of the Week
One of the first social campaigns I initiated was "Wine of the Week." This was a weekly post that included a staged, engaging photo of the selected wine to highlight that week. The goal was to captivate social media users with a professional-grade product photo that related to either the wine or label design and then follow up with a secondary photo in the post that shared basic product information including a description and price. |
Initially, the engagement was low but began to grow as the initiative continued and became recognized as a weekly post. Several customers came to the winery to purchase the various featured wines upon seeing them on social media. At a winery that produced and sold more than 60 types of wine at any given time, taking a moment each week to highlight a different wine helped relay to our target audience our range of wines (red, white, sweet, dry, fruity, dessert etc.) This initiative also helped customers stay up-to-date with our available products. |