Promotional poster campaign |
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Project Brief
About the event The Lewis B. O’Donnell Media Summit is a prestigious yearly event at Oswego State University. It is a day-long event that welcomes media professionals to campus to discuss relevant and timely topics that affect the media industry and consumers. I worked as one of three graphic designers for the 14th Annual Summit. I, along with Julie Farquhar were the main designers for the event. What we made We created promotional materials such as a poster campaign, table-top advertisements, professor invitation cards, program covers as well as a snap chat filter for the day of the event. The third graphic designer was solely responsible for the career connector posters and was not a collaborator on the main event promotion designs. Purpose Our main purpose as the designers for the event was to create a brand that would be cohesive with all items created as well as recognizable as representative of the Media Summit. The content we created was done over the course of two months. |
1 of 5 event posters in the campaign series | 2018
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Individual breakout session posters |
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Design work |
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Collaboration
Working as a co-designer allowed for collaboration once we had decided on a set theme and color scheme. We began the process by individually pitching a poster design to the group and from that arriving at what would be the 2018 Media Summit theme. My Design Pitch For my pitch I drew inspiration from the pop art style of the 1950s. I wanted to use the nostalgic and unexpected style to create a poster that stood out among the abundant campus signage. My original pitch also utilized social media icons warped over virus graphics, this was ultimately discarded as it created a negative connotation to digital advocacy. Julie's Design pitch Julie pitched a sleek more modernist style designer that used a cell phone as the canvas for the event title and used blue and white chat bubbles for event information. We decided to merge the two ideas to create our theme of pop art inspired characters that represent a diverse group, the use of a cell phone as the canvas for our sub title that connects to our overall event theme of digital advocacy. Product end results The main poster campaign was a collaborative effort. I created three of the characters, the woman in the black shirt, the woman in purple and the male figure in yellow. We had established the header style as a group. While Julie and I agreed on the layout of the break out session posters together we were each in charge of creating two. I created the Women in Media breakout session poster and the Gonian breakout session poster. I created the professor invitation post cards and the table top advertisements myself and Julie and I collaborated on the cover which is the compilation of our characters on the poster campaign. |
Client
The client for this design job was the event directors and faculty advisor directly and also the universities presidential cabinet as well as Lou Borrelli, a well-known alum and founder of the Media Summit. Due to the prominence of the event our work was viewed as representative of the college, specifically the School of Communication, Media and the Arts (SCMA). |
Process |
Inspiration
A large portion of inspiration was at the beginning of the designing process. The inspiration for the characters and style being drawn from pop art. Type studies were done for what would be used as the headline and subhead font as well as what would complement well for the body text. Type Our type is largely composed of san serif typefaces such as Avenir next Condensed, Myriad Pro and Steelfish Regular. We chose Georgia for the large V used as a drop cap for both viral and voices to create an accent point for the title. This letter is further accented on each poster in our main poster campaign as it is a different color for each character. This creates a unique aspect while remaining cohesive with the overall design and use of a white outline. Digital Mockups Due to the short amount of time allotted for the design work a large portion of the creative process was digital mockups, feedback from the rest of the Media Summit group and revisions based off the consensus. Individual sketches were used for the formulation of ideas before they were moved to a digital state, but a large portion of the process was the creation of digital mock-ups which were adjusted based on feedback from the overall event staff. |